Business Details

Welcome to "My Little Dukan" by Rooprang stores – where shopping transforms into an adventure for your little ones! Step into a world beyond mere products; we create unforgettable experiences for newborns, infants, and toddlers. Specializing in daily wear and essentials, our brand is dedicated to meeting the everyday needs of families. Here, mothers can find a one-stop destination for their newbies.

Our Mission

'To provide families with safe,reliable, and affordable infant products that enhance their daily lives and nurture their children's development'

Why Choose My Little Dukan

• Unique concept: We focus on newborn to 4-year-old essentials, with budget-friendly options that don't sacrifice quality or style. Our cozy fabrics and chic designs ensure an unforgettable experience for both parents and their little ones.
• Established Brand: My Little Dukan has built a strong reputation for quality and excellence in children's retail.
• Thriving Business Model: Join a successful chain of retail outlets with proven profitability.
• Comprehensive Support: Benefit from ongoing training, marketing assistance, and operational guidance from our experienced team.
• Growing Market: The children's retail industry continues to expand, offering ample opportunities for growth and success.

Step 1: Initial Screening

Franchise Coordinator connects with the prospective franchisee.

Basic Qualification Criteria:

• Investment capability

• City / location preference

• Business background and retail interest

• Passion for children's products / lifestyle retail

Team Shares:

• Franchise Concept Brochure

• Introduction Video

Step 2: First Meeting (Online/Offline)

In-depth brand presentation via:

• Franchise PPT

• Walkthrough Video of Existing Store

Discussion Includes:

• Business Model (investment required, ROI expectations, royalty/fees)

• Store Format Options (Express / Standard / Flagship)

• Franchise Support System

Step 3: Expression of Interest (EOI)

If the prospect is interested, they submit:

• EOI Form with personal, financial, and business details

Step 4: Evaluation & Due Diligence

My Little Dukan Team Reviews:

• Financial strength

• Business history (if any)

• Market potential of proposed city/location

Site Visit Scheduled if required for assessment

Step 5: Site Selection & Approval

Franchisee proposes a potential location

Evaluation Criteria:

• Retail visibility

• High footfall area (malls, main markets, residential hubs)

• Fit with target customer profile (parents, families, kids)

Final decision by Operations & Expansion Team

Step 6: Franchise Agreement

• Draft franchise agreement shared

• Legal & commercial clauses explained

• Signing of agreement

• Initial franchise fee collected

Step 7: Store Setup & Execution

• Finalize store layout and interiors

• Branding and fixtures (per brand guidelines)

• Vendor coordination for procurement

• Staff hiring and training

• IT system installation (POS, billing, inventory)

Step 8: Pre-Launch Marketing

• Local promotion strategy (flyers, social media ads, influencer tie-ups)

• Soft-launch teaser campaigns

• Planning for inauguration event

Step 9: Store Launch

• Final quality check by My Little Dukan Team

• Grand opening with brand signage and full setup

• Launch featured on My Little Dukan’s digital and media platforms

Stylish Boys & Girls Wear
Trendy, comfortable fashion for every season, age, and occasion — from playdates to parties.

Gifting Made Special
Charming gift options for every age – perfect for birthdays, baby showers, and surprise moments.

Newborn Essentials
Soft, safe, and parent-approved must-haves for your baby’s first days – apparel, swaddles, and more.

Maternity Care
Comfort-first products for moms-to-be — wellness, personal care, and maternity clothing.

Birthday Delights
Unique and fun-filled gifts, party supplies, and return favours for unforgettable celebrations.

Bath & Skincare
Gentle, toxin-free care for delicate skin – baby lotions, shampoos, oils, and more.

Toys & Gaming
From educational toys to action-packed games — something fun for every age and stage.

Cute & Comfy Footwear
Stylish little steps – durable, playful, and perfectly sized for growing feet.

My Little Dukan is committed to empowering its franchise partners with comprehensive support to ensure smooth and successful operations.

Store Setup & Launch Assistance
From layout design to interior branding, our team helps you build a store that aligns with our modern retail identity. We offer end-to-end assistance in setup and visual merchandising.

Product Supply & Inventory Management
Our centralized procurement system ensures timely and consistent product supply. We also provide inventory planning tools and guidance to maintain optimal stock levels.

Staff Training & Development
Franchise owners and their staff receive structured training programs covering:

• Customer engagement techniques
• Product knowledge across categories
• Sales and billing systems
• Store management best practices

Marketing & Promotional Support
We promote your store through:

• Local advertising campaigns
• Social media promotions
• Seasonal marketing kits
• In-store branding materials

Ongoing Operational & Technical Support
Franchisees receive regular updates, business insights, and hands-on assistance from our operations team. Technical support for POS systems, inventory tools, and promotions is also available.

Investment Details

Indore, Bhopal, Ujjain, Gwalior, Jabalpur, Dewas, Assam, Pithampur, Pune Cantonment, Bengaluru, Jaipur, Kota, Mandsaur, Raipur

Agreement & Other Details