Business Details

Bata India is the biggest retailer and manufacturer of footwear in India and is incorporated as Bata Shoe Company Private limited in 1931. It was the first manufacturing plant in the Indian shoe industry to receive ISO:9001 certifications. It is also part of the Switzerland-based Bata Shoe Organisation. Today, Bata has the retail network of over 5000 stores and a reach/coverage that no other footwear company has achieved in India. The stores of Bata are present in good locations and can be found in all the towns, metros, and mini-metros. In this article, we look at the procedure for starting a Bata Franchise in detail.

Bata has been influencing trends and dressing people’s feet with elegance and character for 120 years. The company has been the vanguard of innovation not only in the production and design of new styles but in the formulation of business models that allow a quick response to rapidly changing markets. Bata footwears achieve the excellent balance between lightweight and durable, safe and sturdy which are lightweight and comfortable and is designed using the latest materials and aim to be as thin as possible. Bata’s smart looking new stores established by a range of quality products are focused on offering a superior shopping experience to its customers. It also serves a large non-retail shipping network through its urban wholesale division and sells to millions of consumers through over 30,000 dealers. Excellence in operational and commercial execution. It serves one million customers per day It has employed more than 50,000 people It operates a retail presence in over 70 countries It runs 27 production facilities across 20 countries.

Bata offers many product lines to the prospective customers in the existing market; it has a truly international team whose diversity of ideas help to develop new style footwear. Bata has introduced a product line of men footwear- sandal, shocks, shoes, sneakers, kid’s footwear, women footwear, and many other types of footwear in the market. About half range of product the company imports and sells under the franchising. It also sells ten international brands footwear at its retail shop.

Bata offers the following services to the franchisee: It provides support in site selection and for setting up the design and construction of the store. Complete operating manuals for franchisees. Field assistance will be given to the franchisee Expert guidance from Head Office will be provided to the franchisee while opening the Bata Franchise shop. Advertising pamphlets would provide to the franchisee with the push and grow off the business quickly. For promoting the brand, name advertisements are provided such as TV campaign, print advertisement, outdoor (Billboard), and web-based E-flyer, SMS. Current IT systems including Software/Hardware support will be incorporated into the franchise.

Investment Details

Jaipur

Agreement & Other Details