Business Details

We are a Cloud kitchen with 11 brands in Mumbai. Our main brand is Cookstory which offers a multi-cuisine experience and has dishes from North Indian, Chinese and Mughlai cuisines. Apart from this most visible primary brand, we also operate specialty brands with a specific focus on cuisine such as biryani, sandwich, Punjabi, Desi Chinese, breakfast, specialty egg, specialty rolls, tandoor specialty, and everyday meal box. We offer food across all price points to ensure a wider consumer base which allows Franchisees to increase their throughput from the same kitchen. Currently, we are delivering over 1,500+ orders across online platforms despite 5 brands being only recently launched. All our brands are listed on online platforms like Zomato, Swiggy, Uber Eats, and Dunzo. Our Primary brands are rated 4.1 or more with the leading & oldest brand at 4.4 on Zomato, 4.5 on Swiggy & 4.9 on Google. Average Order Value (AOV) is Rs. 300+ for all delivery orders. We are looking for franchise partners for Cookstory in order to expand to new geographies within Mumbai.

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- Our primary brand serves Indian, Chinese, Biryani, Sliders, Rolls, Tandoor, Street Food & Breakfast. - Our specialty brands with a focus on cuisine serve Briyani, Sandwich, Punjabi, Desi Chinese, Breakfast, Specialty Egg, Specialty Rolls, Tandoor Specialty, and Everyday Meal Box.

Key areas of support include location viability study for the business, Cookstory menu and recipes with customizations based on area of operation, Staff hiring to meet Cookstory standards, Training of team as per Cookstory standards, Operational manual to ensure smooth operations for the business, POS & billing system selection, Support for tie up with Zomato, Swiggy & other delivery players at preferential commission lower than market for new players, Selection of vendors for purchase of ingredients, Set up of the cloud kitchen as per requirement, Best in class packaging design, specifications and vendor selection at preferred pricing, Full support on creation of marketing plan for execution to ensure fast growth, Digital media strategy, Food blogger engagement strategy, Legal documentation for the company and FSSAI Certification.

Investment Details

Pune, Mumbai

Agreement & Other Details