Business Details

Tell us about Jahanpanah, its inception and journey so far? Born in the epicenter of heritage and rich culture of Hyderabad, Jahanpanah has established itself as a sought after men’s ethnic wear segment. Driven by a holistic vision of luxury and inspired by the old world regalia of Hyderabad, the offering is classic with clean and modern sensibilities, cutting across the borders of the world. Our roots can be found in old Hyderabad, where Mohammed Cap Mart was established in 1910, supplying its wares to nobility and commoners alike. What was the concept behind jahanpanah? What is its USP? The brand has proudly captured the essence of old cuts and patterns, unique to various designs across India. Reviving the old world tailoring and stitching techniques, the emphasis is always on the impeccable bespoke fit. Our made-to-measure service is very flexible and effortless. We guarantee satisfaction with a vast selection of customized sherwanis and bandhgalas and fashion styles. Tell us about the product range offered by the brand and also about the price range of the products offered? Our product offerings include sherwanis, achkan, suits, tuxedos, bandhgalas, classic waist coats, Nehru jackets, kurta pyjamas, pathani suits, kidswear and accessories. Talking about the price range, I would say that we are 30- 40% cheaper on an average as compared to our competitors. Who are your target customers? Jahanpanah caters to a wide demographic profile aged between 18 and 50 years old. Jahanpanah’s loyal base is typically the 25-35 year old fashion conscious men who believe in making a fashion statement which will set them apart from the crowd. The average annual household income of our loyalist would be in the range of Rs. 10- 15 lakhs. Tell us about your retail presence. Currently, Jahanpanah has 9 stores across Hyderabad and Secunderabad and we are planning to also have an e-commerce website as well in the future

Jahanpanah’s primary aim is to make Indian ethnic fashion reachable not just to Indians in India but to Indians residing across the globe. With this motto, Jahanpanah has been working constantly for new initiatives, as a result of which we are now launching our stores in Dubai, Pune, Bengaluru, Delhi, Mumbai and Kukatpally and Jubilee Hills in Hyderabad.

The men’s ethnic wear industry is in a great place right now. The present market not only associates ethnic wear with festivals but is aggressively pairing it with western wear, bringing an Indo-Western flavour to work spaces across India. The segment is witnessing huge growth and our place in the future that holds so many opportunities owing to Indian wedding industry all set to be valued at Rs.1.6 lakh crores by 2020, looks promising.

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