Established in 2018, 10 Franchise currently
HQ in Haridwar, Uttarakhand
After causing ripples in the FMCG sector, yoga guru Baba Ramdev's Patanjali is eyeing the fashion sector. The company will open 100 exclusive apparel stores across the country by next year along with starting e-commerce operations by the end of this year. The apparel range will also be available on Amazon, Flipkart and Paytm. The company will also open small stores in various cities. Patanjali Ayurved, promoted by spiritual leader Baba Ramdev launched Patanjali Paridhan in November last year with a store opening in New Delhi housing three sub-brands, which included a womenswear brand Aastha, Unisex sportswear brand Livfit and a menswear brand Sansk
How to Own Patanjali ParidhanPatanjali also launched an ad campaign recently for its fashion range seeking to create a movement towards embracing and embodying Indian fashion.
Product & ServicesFor instance, a small store will only contain menswear, not the complete Patanjali Paridhan range. "We are gradually trying to promote sub-brands individually, but our exclusive brand outlets (EBOs) are aimed at building our brand," Singh stated.
Franchise SupportLogistics Setup support Marketing and sales support Operational support
Unit Name | Investment | Space | Brand Fee | Staff | Expected Monthly Sales | ROI | Royalty / Commission |
---|---|---|---|---|---|---|---|
Single | ₹30 Lakh to ₹50 Lakh | 500 - 1000 Sq Ft | ₹0 | 4 | ₹3 | 66% | 9% |