Business Details

PC Jeweller is India's leading jewellery platform where every product is crafted to a standard of perfection. Whether it is elaborate wedding jewellery or affordable wearables, PC Jeweller has fashioned exceptional designs with unmatched quality. Over the time, classic treasures from PC Jeweller have helped intimate moments become lifetime memories. It all started in 2005 when PC Jeweller opened its first showroom in Karol Bagh, New Delhi with a vision to redefine elegance, charm and style in the form of stunning pieces of jewellery. Today we have physical presence at 87 showrooms across 71 cities and 19 states.

Company’s business model consists of setting up large format, stand alone showrooms at high street locations. Its stores stock a wide range of jewellery across all price points, with an increasing focus on diamond jewellery. The company sells only hallmarked jewellery and certified diamond jewellery. This assurance on quality and purity along with transparent and customer friendly policies have enabled PCJ to become an established and trusted brand name in a short time span. From sourcing of raw materials to the sale of the finished product, all our processes are integrated and aligned. We map out customer preferences and manufacture products in a way that leaves our customers spoilt for choice while making their purchases. Throughout the entire process, stringent quality measures are taken to ensure the purity, value and finish of the product. Our expertise extends to the possibilities of customized and personalized designs to help the customer find and design her or his perfect piece of jewellery.

PC Jeweller has made a remarkable journey so far and has created a brand of its own with sustainable customer initiatives and unrivalled quality that loyal customers vouch for. With contemporary and classic designs aimed for longevity, we are committed to providing you the best buying experience using a collaborative approach across both online platform and showrooms. Company currently operates 87 Jewellery stores with robust business model. Company is delivering quality since 2005 and enjoys A/A1 stable rating by crisil. We are leading national jewellery retailers with a domestic turnover of over INR 5000 CR (as on 31st March 2016) dealing in precious Gold, Diamond and Silver Jewellery.

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